I had a giant epiphany this week. It was one of those I–can’t–believe–that–I–didn’t–realize–this–sooner moments. It was one of those moments where in an instant, everything I thought I knew about something got turned upside down.

A Roadway Direction Arrow, curving to the right

You may or may not know about Binaural Journeys, where I create meditation audios that use a cool combination of sound technologies and my voice to help people relax very deeply, and make changes that they want to make in themselves.

The Setup

I really created Binaural Journeys out of the inspiration for a particular meditation. Then I went looking to figure out how to let my Thing out into the world. What I found was a very traditional style of Internet marketing, taught by a wonderful person who was really helpful. So I got my Things online, and started sharing it with the world. Some people bought it, and those that did have almost universally loved it, but something wasn’t right and it took me a long time to learn what. That was the epiphany.

I finally realized that I wasn’t presenting my Thing in a way that would appeal to my Right People. I realize, that my Right People were the kind of people who are like me in a lot of ways, and that one of those ways is that they have a tendency to not like things that feel like traditional Internet marketing–“squeeze pages,” sales pages written like direct mail sales letters, and so forth.

More importantly, I realized that I really don’t like those things.

I realized, that the way I was presenting this online was not congruent with Me. And I also realized that was a big problem. I realized that that was part of why some people I know didn’t react to my offerings away that I had hoped it would.

Most importantly, I realized that this was the thing that didn’t feel right to me.

So I’m starting over, doing things in a whole new way. It’s a little bit scary, because it’s different, but I’m different to; and I’m convinced that this is what I need to do.

So there are changes coming.

I also realized that in addition to changing how I present Binaural Journeys, there was something else I needed to do. That is, to be more myself here. In addition to the artist me, the storyteller me, the technician me, and the other parts of my life that you’ve met, here I also have a side of me which I’ve been reluctant to share: the Mystic, the one to whom spirituality and connection are so important. So I realized that that’s part of what I need to share as well, and that I need to accept that that’s something some people may not be comfortable with, but it’s part of who I am, and so if this site is going to continue to have my name in the url, I need to make that a part of what I share as well.

Has this ever happened to you?

If you’ve had an experience like this I’d love to hear about it in the comments!  As you comment, please keep in mind however that this is my realization and my process, and I’m not looking for advice about it.  Though I would love to hear just about anything esle you have to say 😉

  • That’s a great epiphany! I hope it leads you to get your stuff into the hands of more people!

    • admin

      Thanks very much!

  • That’s a great epiphany! I hope it leads you to get your stuff into the hands of more people!

    • admin

      Thanks very much!

  • I am very interested in seeing how this pans out. I have had an aversion to this kind of internet marketing myself, but have immersed myself in it to the point where people are now hiring me to write their pages and email series. (Serieses? Probably not.)

    I suspect that there will be elements of all this training that will carry over to your new model, but even if nothing does, it will be fascinating for me to watch.

    And coming out of the closet as a mystic is a good thing. Of course, everyone knew, anyway, but hey… 🙂

  • I am very interested in seeing how this pans out. I have had an aversion to this kind of internet marketing myself, but have immersed myself in it to the point where people are now hiring me to write their pages and email series. (Serieses? Probably not.)

    I suspect that there will be elements of all this training that will carry over to your new model, but even if nothing does, it will be fascinating for me to watch.

    And coming out of the closet as a mystic is a good thing. Of course, everyone knew, anyway, but hey… 🙂

  • admin

    Thanks Geoff,

    I agree that there’s lots of stuff I’ve learned that will be useful in informing both what I do and don’t want to do.

    In terms of your work, I’d just encourage you to check in with your heart and be true to yourself, while learning from the Internet Marketing tradition may be useful, I believe it only really works if it works for YOU.

    Be well!

    Andy

  • admin

    Thanks Geoff,

    I agree that there’s lots of stuff I’ve learned that will be useful in informing both what I do and don’t want to do.

    In terms of your work, I’d just encourage you to check in with your heart and be true to yourself, while learning from the Internet Marketing tradition may be useful, I believe it only really works if it works for YOU.

    Be well!

    Andy

  • Yay! Epiphanies rock, especially when they show us we don’t have to do what others have just because it works for them. And double-yay on opening the door to your Mystic side, I can’t wait to find out more about that!

  • Yay! Epiphanies rock, especially when they show us we don’t have to do what others have just because it works for them. And double-yay on opening the door to your Mystic side, I can’t wait to find out more about that!

  • admin

    Thanks Scraps! and keep your eyes out – cool stuff coming….

    Andy

  • admin

    Thanks Scraps! and keep your eyes out – cool stuff coming….

    Andy

  • What a great epiphany! I can’t wait to read your new page!

    On a similar note, when I first started blogging, I tried not to talk about my dog – I read somewhere that was a definite no for blogging and I also figured that people (even people I know) just didn’t want to hear about a pet. Except that I do talk about him. Possibly a lot. So trying to not do so on my blog was odd and hard. Finally I decided that was silly – and I’m pretty sure he’s my most popular topic. 🙂

  • What a great epiphany! I can’t wait to read your new page!

    On a similar note, when I first started blogging, I tried not to talk about my dog – I read somewhere that was a definite no for blogging and I also figured that people (even people I know) just didn’t want to hear about a pet. Except that I do talk about him. Possibly a lot. So trying to not do so on my blog was odd and hard. Finally I decided that was silly – and I’m pretty sure he’s my most popular topic. 🙂

  • admin

    Thanks Elizabeth,

    I’m learning more and more that what people like depends on who they are, and particularly who your Right People are.

    Some of the advice may be right if you are going for a mass market, but I’m not, I’m going for my Right People, and they would probably like hearing about my cats (who will, in fat, be slated for an upcoming post )

    Andy

  • admin

    Thanks Elizabeth,

    I’m learning more and more that what people like depends on who they are, and particularly who your Right People are.

    Some of the advice may be right if you are going for a mass market, but I’m not, I’m going for my Right People, and they would probably like hearing about my cats (who will, in fat, be slated for an upcoming post )

    Andy

  • Yes! We want to hear about your cats!

    I never did the icky marketing but I did attempt to present a persona other than who I really am. Then I had the same epiphany as you did. Plus I realized that my whole message is about being true to your inner nature, and in the marketing realm, I wasn’t doing that! That was one of those V-8 moments, complete with head slap. 🙂 As soon as I started presenting myself honestly–like, that very day–I started getting a much better response.

  • Yes! We want to hear about your cats!

    I never did the icky marketing but I did attempt to present a persona other than who I really am. Then I had the same epiphany as you did. Plus I realized that my whole message is about being true to your inner nature, and in the marketing realm, I wasn’t doing that! That was one of those V-8 moments, complete with head slap. 🙂 As soon as I started presenting myself honestly–like, that very day–I started getting a much better response.

  • admin

    Cat introduction coming soon, I promise!

    I’m not even sure that what I’m doing now is all that icky, it’s all honest, and real – it’s just not ME and it sounds like that’s the same realisation you had….

    Well – off to work on the new site 😉

    ANdy

  • admin

    Cat introduction coming soon, I promise!

    I’m not even sure that what I’m doing now is all that icky, it’s all honest, and real – it’s just not ME and it sounds like that’s the same realisation you had….

    Well – off to work on the new site 😉

    ANdy

  • You’re right. I shouldn’t have said it was dishonest. I think it was just a response to a wee bit of imposter syndrome–since I had never done any kind of marketing before, the natural impulse was to mimic others. I don’t regret doing that, because it got the ball rolling, but I’m so glad to now be able to use my own voice. Cheers to you for finding yours!

  • You’re right. I shouldn’t have said it was dishonest. I think it was just a response to a wee bit of imposter syndrome–since I had never done any kind of marketing before, the natural impulse was to mimic others. I don’t regret doing that, because it got the ball rolling, but I’m so glad to now be able to use my own voice. Cheers to you for finding yours!

  • Ooh I think this is such an interesting discussion. I’ve learned a lot about marketing from hardcore internet marketers. Sometimes their stuff didn’t feel right for me so I didn’t implement it that way. But I think if you can infuse yourself or just use the techniques and not the slime then it can go a long way in getting your message out and making an impact. 🙂

    • admin

      I think it’s interesting too – and super important (at least to me :))
      And what you describe is exactly the approach I’m going to take – to just look at what feels like me, and what I think my Right People would like and respond to, and adapt from there…

  • Ooh I think this is such an interesting discussion. I’ve learned a lot about marketing from hardcore internet marketers. Sometimes their stuff didn’t feel right for me so I didn’t implement it that way. But I think if you can infuse yourself or just use the techniques and not the slime then it can go a long way in getting your message out and making an impact. 🙂

    • admin

      I think it’s interesting too – and super important (at least to me :))
      And what you describe is exactly the approach I’m going to take – to just look at what feels like me, and what I think my Right People would like and respond to, and adapt from there…

  • …Just enjoying reading this a second time. 🙂

    • admin

      Thanks Amy!

  • …Just enjoying reading this a second time. 🙂

    • admin

      Thanks Amy!

  • liz

    Recently, I’ve had similar issues. I’ve been trying to get internet market-ey things to work for me, but feel like when I’m in that arena I’m just not in my own skin.

    After taking a bit of a break, I noticed that a) I really don’t like many of the things I do in the name of “marketing”, and b) they’re not working very well anyway. I also read “The Dip” by Seth Godin, and started thinking about what’s worth pursuing vs. what needs to end. Thus, a lot of endings around here and things are starting to feel better.

    Sounds like you’re on the right track… I’ll look forward to seeing what’s next!

    • admin

      Thanks for your comment Liz!

      Good luck in your journey! I’ll be excited to see where YOU go 😉

  • liz

    Recently, I’ve had similar issues. I’ve been trying to get internet market-ey things to work for me, but feel like when I’m in that arena I’m just not in my own skin.

    After taking a bit of a break, I noticed that a) I really don’t like many of the things I do in the name of “marketing”, and b) they’re not working very well anyway. I also read “The Dip” by Seth Godin, and started thinking about what’s worth pursuing vs. what needs to end. Thus, a lot of endings around here and things are starting to feel better.

    Sounds like you’re on the right track… I’ll look forward to seeing what’s next!

    • admin

      Thanks for your comment Liz!

      Good luck in your journey! I’ll be excited to see where YOU go 😉

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  • Dennis

    Andy,
    I am on a similar journey. This is new to me but still an old part of my soul ( I think you understand that part). Peace on your path.